This Privacy Policy applies to the mobile application NovaShort (hereinafter referred to as the "Application"), which is provided as a freemium service, and all related services are provided "as is".
We recognize that your privacy is very important, and we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share and otherwise process your personal information in connection with our services. This page is used to inform users of our policies regarding the collection, use, and disclosure of Personal Information if anyone decides to use our Service. If you do not agree with this Privacy Policy, please do not use NovaShort.
This privacy policy is very important. We hope you will take the time to read it carefully before using NovaShort.
1. Categories of Personal Data We Collect
We collect various types of personal data related to your use of the Application to ensure the normal operation of the service and optimize your user experience, including the following specific categories:
Referral-related Information: Information about your referring app or URL (that is, the app or place on the Web where you were when you tapped/clicked on our ad).
Device-related Information: Information collected from your mobile device, including but not limited to: language settings, IP address, time zone, device type and model, device settings, operating system, Internet service provider, mobile carrier, and hardware ID.
Ad Interaction Information: We record the ads in our Service with which you interact (and the Internet links to which those ads lead).
Usage Behavior Information: Records of your behavior when using the Service, such as: pages you have viewed, features and content you interact with, frequency of use, duration of use, etc.
Device Identifier Information: When you access our Application or Website from a mobile device, we will collect your Apple Identifier for Advertising ("IDFA"), Identifier for Vendor ("IDFV") or Google Advertising ID ("AAID") (depending on the operating system of your device).
2. Methods of Collecting Personal Data
We will collect your personal data through the following legal and compliant methods to ensure that the collection behavior is transparent and in line with relevant regulations:
1. Automatic Collection: When you access and use the NovaShort Application, our system will automatically collect your device information, usage behavior information, ad interaction information and device identifier information without your manual operation.
2. Indirect Collection: By clicking our ads, we automatically obtain your referring app or URL information to understand the effect of ad delivery.
3. Self-controllable: You can usually reset your Apple Identifier for Advertising ("IDFA"), Identifier for Vendor ("IDFV") or Google Advertising ID ("AAID") through your device's operating system settings, and we will not interfere with such operations.
3. Purposes for Which We Process Personal Data
We process your personal data based on the principles of legality, legitimacy and necessity. The core purpose is to provide you with better and more tailored services, including the following specific purposes:
1. Ensure the normal operation of the Service: Collect device information, network information, etc., to ensure that the Application runs stably on your device and solve potential technical problems.
2. Optimize the service experience: Understand your usage habits by analyzing your usage behavior, optimize application functions and interface design, and improve usage convenience.
3. Provide personalized services: Analyze your preferences through algorithm models to recommend short dramas, ads and other content that suit your tastes.
4. Send relevant notifications: Push notifications such as new dramas, popular content, and updates to your favorite dramas to keep you informed of the Application's dynamics.
5. Fulfill compliance obligations: Retain necessary personal data in accordance with legal and regulatory requirements to respond to regulatory inspections.
4. Explanation of Personalized Recommendation Services
To showcase and recommend more relevant short drama content to you and provide services that better meet your needs, NovaShort will analyze your personal information through algorithm models. The relevant explanations are as follows:
1. Scope of Recommendations: Personalized recommendation services include but are not limited to short drama displays and ad recommendations, all of which are matched based on your preference characteristics.
2. Information Used for Recommendations: Device information (hardware model, operating system version, device identifier, network device hardware address); Location information (IP address, base station information, Bluetooth-related information); Your behavior information when using NovaShort (likes, favorites, browsing, sharing, and other interactive behaviors); Other information provided to NovaShort by cooperative partners with your authorization.
3. Recommendation Optimization: We will conduct real-time training and feedback on the recommendation model based on your browsing behavior during use, continuously adjusting and optimizing the recommendation results. In order to meet your diverse needs and avoid excessive concentration of the same type of content, we will comprehensively utilize diversified technologies to automate content processing, in order to provide you with high-quality content and services.
4. Ranking Sorting: In some service scenarios, we will provide you with lists such as popular recommendations, and use automated sorting to display information content. The sorting is comprehensively calculated based on the usage behavior of you and other users.
5. Notification Control: You acknowledge and agree that during operation, we may send you various types of notifications through the contact information (such as email) you provide when using the product, including message reminders, identity verification, new drama recommendations, popular short drama updates, and favorite drama update notifications. If you are unwilling to receive this information, you can unsubscribe using the provided unsubscribe method or contact us directly. We may also push you updates, recommended content, new drama content, and content we guess you like through your device's system notifications. You can choose to turn off the notification function of NovaShort in your device settings.
5. How We Share Your Information
Unless otherwise stated in this Privacy Policy, we will not rent or sell your information to third parties without your consent. We will only share your information with relevant parties within the scope necessary to achieve the service purpose and fulfill compliance obligations. The specific sharing objects and scope are as follows:
5.1 Affiliates
We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that NovaShort is part of. Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates' own services, but will respect the choices you make about who can see your contents and will not use the information beyond the authorized scope.
5.2 Service Providers
We may also share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms and shall not use the information for purposes unrelated to the Service.
5.3 Anonymized and Aggregated Information
We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information, which does not contain any content that can identify your personal identity.
6. Instructions on Content You Voluntarily Share
The content you voluntarily share or publicly post when using NovaShort will follow the following rules:
1. Publicity: Any information or content you voluntarily disclose for posting to the Service (such as User Content) becomes available to the public. This setting is intended to ensure the normal user experience of the Application and avoid the spread of inappropriate content.
2. Transmission Risks: Once you have shared User Content or made it public, that User Content may be re-shared or saved by other users or third parties, and we cannot control such transmission behaviors.
3. Deletion Limitations: If you remove information and contents (e.g. Screenshots, etc.) that you created on the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties have copied or saved that information (e.g. Google, etc.). We will try our best to assist in deletion, but cannot completely eliminate all copies.
7. How We Protect Your Personal Information
We attach great importance to the security of your personal information and will take comprehensive security measures to ensure that your information is not leaked, tampered with or damaged. The specific measures are as follows:
7.1 Data Retention Specifications
We will only retain your information for as long as is necessary for the purposes described in this Policy and as required by applicable laws and regulations. If we terminate our services, we will promptly stop collecting your personal information in accordance with applicable laws and regulations. After the termination of the service, we will delete or anonymize your personal information, unless otherwise provided by applicable laws, regulations or regulatory authorities. You agree to authorize us to store and transfer your personal information/data across borders through this Policy.
7.2 Technical Security Measures
We will take security measures that comply with industry standards, including establishing reasonable system specifications and security technologies to prevent unauthorized access to and modification of your information, and to prevent your data from being damaged or lost, ensuring the security of data transmission and storage processes.
7.3 Management Security Measures
We manage and standardize the storage and use of information by establishing a data grading system, data security management rules and data security development specifications. We only allow employees and partners who need to know your information to access your information, and have established strict access control and monitoring mechanisms for this purpose. We also require all persons who may have access to your information to comply with appropriate confidentiality obligations. Failure to comply with these obligations may result in legal liability or suspension of cooperation with NovaShort.
7.4 Principle of Minimal Collection
We will take all reasonably practicable steps to ensure that irrelevant information is not collected, and only collect personal data necessary for providing services to maximize the protection of your privacy.
8. Age Restrictions
The NovaShort service is for age-restricted purposes only. Minors (i.e., natural persons under the age prescribed by applicable law) are not allowed to create their own user accounts and/or use our services. We will protect the information of minors in accordance with applicable laws and regulations and strictly fulfill our obligations to protect minors' information.
We will not knowingly process the personal data of any minor without the consent of the guardian. If you believe that we have any personal data of any minor in your custody, please contact us using the contact information set out in Section 10 "How to Contact Us" and we will promptly investigate (and, if applicable) delete such personal information.
We will only use or disclose the personal information of minors to the extent permitted by laws and regulations, with the affirmative consent of the guardians, or when necessary to protect minors.
9. Notifications and Amendments
We may update this Privacy Policy from time to time to reflect changes in our information practices, adjustments to service functions and updates to laws and regulations. The revised Policy will take effect immediately upon posting in the Application.
If we make any material changes (including but not limited to changes in the scope and purpose of collecting, using and sharing personal information), we will notify you by email (sent to the email address specified in your account) or by means of a notice in the Application prior to the change becoming effective, to ensure that you are aware of the changes.
We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of NovaShort will be deemed as your consent to the revised Privacy Policy.
10. How to Contact Us
If you have any complaints or reports about the security of your online information, or if you have any questions, comments, or suggestions about this Policy and matters related to your information, as well as any questions about this Notice or NovaShort's privacy practices, please contact us at the following email address: [email protected].
If you have any questions or concerns about NovaShort's processing of your personal data, you also have the right to lodge a complaint with the competent data protection authority, and we will actively cooperate with the investigation and handling work of the regulatory authority.